Accreditation for life and business strategist Justin
A WICKLOW life and business strategist has been acclaimed as a thought leader in personal development by the prestigious All-Ireland Business Foundation.
Greystones’ Justin Caffrey has also seen his business become one the first in the country to achieve a new quality mark signifying that they meet the highest standards of service and trust.
He has been awarded the coveted All-Ireland Business All-Star accreditation – an independently verified standard mark for indigenous businesses, based on rigorous selection criteria.
The accreditation and awards are overseen by the All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.
Dr Hynes said the accreditation, which is now held by 200 firms, is needed by the thousands of small and medium businesses out there who operate to their own standards, but have nothing to measure them by.
‘It provides very important credible and transparent benchmarking that hasn’t been available up to now, allowing companies to very clearly understand where they are versus their competitors,’ she said.
‘We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors.
‘We also anonymously approach the company as a customer and report back on the experience.
‘ The business goes through at least two interviews and is scored on every part of the process against set metrics.
‘Internally, this process gives confidence to the organisation, allows them to leverage their advantages and identify areas that they need to improve in, particularly in innovation and product development.’
The All-Ireland Business Foundation will be responsible for identifying and accrediting bestin-class Irish businesses, overseeing both the awards and ongoing accreditation, promoting peer dialogue, in addition to hosting the All-Ireland Business Summit on May 1 and 2 next year.
It will also create an active community of progressive businesses and ambitious business leaders who work together and openly share knowledge. At a Croke Park presentation event last week, Minister of State for Trade, Employment and Business, Pat Breen, said the commitment to quality of the small to medium enterprise sector was critical to the Irish economy.
‘Ireland has the fastest growing economy in Europe and one of the fastest rates of business start-ups,’ said Minister Breen.
‘Small to medium enterprises make up 99 per cent of Irish businesses and their importance to the Irish economy can never be understated.
‘I am very proud of all the businesses here today, their commitment to quality, as evidenced by gaining coveted All-Ireland Business All-Star accreditation, will ensure Irish SMEs continue to grow.’