Using the Google advertising platform

AN upcoming three-hour course will cover aspects of Google’s search algorithm values.

The course will look in detail at Google Ads to understand the key components of finding success using Google’s advertising platform. This course will help attendees understand the key steps to find success on Google Ads – how to maximise the opportunity and get the best value for money spent.

The online course is being run by Local Enterprise Office Wicklow and the module will include how to access and why you should use

Google Ads, how to find the right keywords, how the auction works and what makes a good ad.

The course will run from 9.30 a.m. to 12.30 p.m. on Tuesday, November 24, and costs €15.

Attendees will be able to set up their own Ads campaigns. They will also be able to provide a point of view on activities of other businesses and potentially competitors.

Participants are advised that bringing a laptop would be useful, but not critical.

See www.localenterprise.ie/Wicklow for details.