GEODIREC­TORY TURNS DATA INTO A VALU­ABLE BAL­ANCE SHEET AS­SET

Ac­cess to ac­cu­rate in­for­ma­tion with GeoDirec­tory re­duces costs, im­proves cus­tomer care and de­liv­ers in­creased sales

Business Plus - - PROFILE -

The sub­ject of data is not ex­actly sexy, but the in­for­ma­tion it can pro­duce can be very hot! The se­cret for busi­nesses is to en­sure the data you have is ac­cu­rate, to know what to look for, and how to put it to work. When you’ve got to grips with this, the ben­e­fits – such as cut­ting costs, driv­ing ef­fi­cien­cies and sat­is­fy­ing cus­tomers – are great.

For those try­ing to sur­vive and pros­per through the Covid-19 pan­demic, get­ting started can be tough. For­tu­nately, there are some great tools avail­able with strong, proven re­sults from well-known brands. One com­pany of­fer­ing those tools is GeoDirec­tory, who help busi­nesses con­vert data into a prof­it­mak­ing re­source by max­imis­ing the value of their data.

CLEAN CUS­TOMER LISTS

Ser­vices such as GeoAd­dressFix, GeoAd­dress Smart Data and GeoAd­dress Checked are key to achiev­ing this. To start with, GeoAd­dressFix is a DIY on­line ser­vice that al­lows busi­nesses to clean their cus­tomer data lists in just min­utes. It’s a sim­ple three-step process and guar­an­tees your list is er­ror-free, ready to tar­get your cus­tomers and de­liver their needs in a timely and pre­cise man­ner.

A more re­cent ad­di­tion to GeoDirec­tory’s data-ser­vices port­fo­lio is GeoAd­dress Checked, an API (Ap­pli­ca­tion Pro­gram­ming In­ter­face) that’s added to your web­site or CRM sys­tem. This is im­por­tant when you con­sider the av­er­age cost of a failed de­liv­ery can be up to €15. That’s pretty hefty for those ship­ping sig­nif­i­cant quan­ti­ties.

Once in­stalled, GeoAd­dress Checked prompts cus­tomers or staff with ad­dress op­tions as they start to type, which re­sults in a cor­rectly for­mat­ted ver­sion, mak­ing it im­pos­si­ble to en­ter an in­ac­cu­rate Ir­ish ad­dress. Any­one mov­ing their busi­ness on­line would be well ad­vised to ap­ply this to their site im­me­di­ately, and en­sure all ad­dresses added are clean and cor­rect.

An ex­am­ple of GeoDirec­tory’s po­ten­tial to help busi­nesses get through these dif­fi­cult times is Domino’s Pizza. Domino’s used the GeoAd­dress Lo­ca­tor pack­age to match ev­ery ad­dress in Ire­land with the near­est Domino’s store, to as­sess if home de­liv­ery was ge­o­graph­i­cally fea­si­ble. As a re­sult, Domino’s was able to work out if the dis­tance between store and cus­tomer al­lowed the prom­ise of de­liv­ery of a hot pizza within 30 min­utes.

NEW IN­TER­AC­TIVE TAR­GET­ING

GeoDirec­tory is pre­par­ing to launch its eCom­merce of­fer­ing in the com­ing weeks. By us­ing an in­ter­ac­tive map, this lat­est de­vel­op­ment will en­able com­pa­nies to grow their busi­ness — tar­get­ing cus­tomers by busi­ness type, res­i­den­tial area or lo­ca­tion searches.

Dara Keogh, GeoDirec­tory CEO, says the com­pany is very ex­cited to launch GeoAd­dresss On­line. “Since GDPR came into be­ing, our cus­tomers want to be as hands-on as pos­si­ble with their data and have been ask­ing for an on­line ser­vice,” he ex­plains. “We’re just happy to have worked with great tech­ni­cal peo­ple to de­liver and meet their needs.

“Hav­ing ac­cess to ac­cu­rate in­for­ma­tion al­lows for bet­ter data-driven de­ci­sions and this ap­plies to or­gan­i­sa­tions of all sizes, not just the big guys. The knockon ef­fect of good in­for­ma­tion is re­duced costs, im­proved cus­tomer care and brand sat­is­fac­tion. And ul­ti­mately, an in­crease in sales.”

To any­one seek­ing as­sis­tance, GeoDirec­tory of­fers free con­sul­ta­tions. For more in­for­ma­tion, please e-mail info@geodirec­tory.ie, phone (01) 705 7005, or visit www.geodirec­tory.ie

Ev­ery de­liv­ery will go to the right ad­dress us­ing GeoAd­dress Checked

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