MADE LOCAL Campaign to Boost the Irish Craft Industry
#MADELOCAL campaign reminds people that everyone can play their part to help the Irish design and craft sector return to growth
The Design and Crafts Council Ireland launched its #MADELOCAL campaign this summer to showcase the work of Irish designers and makers, and deliver a muchneeded boost to a sector that was so negatively affected by Covid-19.
The campaign was launched by An Tánaiste and Minister for Trade, Enterprise and Employment, Leo 4aradkar, TD and actor and writer Amy Vuberman, as well as DCCI Chair 5reege O’Donoghue. The #MADELOCAL campaign, developed by DCCI, is a nationwide initiative to boost sales and drive revenue for both makers and retailers.
The Irish craft and design industry is a significant contributor to regional economies. DCCI has over 3,000 registered client enterprises and engages with over 1%0 retailers across the country, who specialise in authentic Irish products.
CONSUMER AFFINITY
Recent research conducted by Amárach Consulting for DCCI indicated that nine in 10 consumers feel an affinity to Irish craft and design. DCCI’s ambition is that the #MADELOCAL campaign will remind consumers taking staycations this year of the high-quality, unique products available from Irish makers and designers across the country.
Consumers will see the newly designed #MADELOCAL symbol in participating retailers when shopping for gifts and keepsakes during their holidays. The symbol is featured on Irish-made crafts and designs in shops across the country. The research also reveals that 3 of Irish consumers will continue to shop online, even as restrictions ease. DCCI is calling on consumers to choose these local businesses when shopping online for gifts, homewares or fashion.
POWER OF DIGITAL
According to Rosemary Steen, CEO of DCCI: “I believe in the power of digital to unlock opportunities in this challenging world, but it must be done in a manner that engages our community in a supportive way. This year has shown a significant interest in digital support from DCCI for our clients and members, and I look forward to building upon that interest to help people maximise business-growth opportunities.
“Ireland is renowned for its exceptionally talented designers and craftspeople who create beautiful work which is exported worldwide. These makers and the retailers make a significant contribution to the Irish economy and provide sustainable employment. Through #MADELOCAL, we want to remind people that we can all play our part, and that we can all help our vibrant Irish design and craft sector to return to prosperity and growth.”
Ms Steen added: “There is an abundance of unique and beautiful products created throughout this country. It is reflective of our culture and history and is intrinsic to who we are. Our research also shows that consumers want to buy products made by local designers and makers. As the economy begins to re-open, we’re calling on these consumers to shop local and consider the breadth of Irish-crafted, high-quality products available here. This will, in turn, help us revitalise our wonderful craft industry.”
SUPPORTING 3,000 CLIENTS
#MADELOCAL continues to run, with over 100 retailers involved in the campaign, supporting the work of DCCI’s 3,000 registered clients. DCCI is the national agency for the commercial development of Irish designers and makers. Its role is stimulating innovation, championing design thinking and informing government policy.
More information on Irish craft and design and where to shop for products that are #MADELOCAL, can be found on the website at www.dcci.ie and by following #MADELOCAL on social media.