‘Relevancy and innovation were the two watchwords in 2020’

Leading PR consultants tell John Kinsella about client activity, adapting to remote working and how they view their prospects through 2021

NIGEL HENEGHAN Managing Director Heneghan

ACTIVITY We’ve continued to complement our core advisory services with enhanced creative services, from design and content marketing to video, podcasts and programmatic content. Clients recognise the need to complement hard news with features and content that comes alive for stakeholders via social media channels. One of the standout trends is the extent to which tech is now omnipresent across seemingly traditional sectors like property, retail, energy and food.

REMOTE WORKING There is no substitute for real personal interaction, but remote working or a variation of it is here to stay. The team responded positively, quickly and seamlessly, and successfully delivered for clients from day one of lockdown.

LOBBYING Lobbying is a particular area where that one-on-one meeting is missed. That aside, it has been business as usual.

OUTLOOK There is a very positive dynamic in the market at the moment. Most organisations are keen to engage with their audiences and they want to do that irrespective of Covid lockdowns or otherwise.

‘There is a positive dynamic in the market’