ANNE-MARIE CURRAN

Managing Director Drury

ACTIVITY Many of our clients pivoted their business very rapidly, showing great agility and flexibility. Consumer behaviour has also changed, and for many those changes will persist. Changes include buying behaviour online and views on what services are really of importance to people. In addition, our new reality has created a greater occasion for individuals to consider buying local or buying more sustainably. These changes will lead to a reset to the conversations we and our clients need to have with consumers and customers. REMOTE WORKING The reality of meeting virtually has proven that there is no loss to the effectiveness of meetings or productivity. In the future, the benefit that a hybrid working scenario brings to many people’s lives could be enormous. I look forward to seeing how it will reshape our communities, our urban rural divide and our access to top talent.

OUTLOOK We are beyond the hunkering down phase, and clients are prepared to invest in their communications and in their organisations. The change has been so great that many now see an abundance of opportunity within that change, whether it’s the reversal of globalisation, a kinder and more community engaged society, or a willingness to seek out more creative and social experiences. Many clients are now focused on how they can embrace the positives of the change for good within their own organisations. In the future we are likely to see clients being prepared for more frequent business disruption. Communications will form a key component within business continuity planning.

‘Wearebeyond thehunkering downphase’