Business Plus

JONATHAN NEILAN

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Managing Director FTI Consulting

ACTIVITY We have clients in the aviation, food and beverage, and leisure sectors who have experience­d the deepest impacts of lockdowns and travel restrictio­ns. Other clients have seen a limited impact. Companies are focused on addressing the challenges and are now looking to the progressiv­e roll-out of vaccines and a return to the more normal business conditions of digital and social media.

Our innovation has been in finding better, more focused messaging that is cognizant of the impact of the pandemic on people’s attitudes and behaviours. And choosing the right channels through which to reach them.

REMOTE WORKING We had new joiners during the first lockdown and FTI also launched our technology team in Dublin in early 2020. This brought with it challenges but everyone has adapted well. One upside of moving to virtual meetings is forming virtual teams and working collaborat­ively on projects with FTI colleagues based all around the world.

EVENTS Our business is not heavily weighted to events so it has not been a major shift for us. That said, we have organised a greater number of client briefings and events than in the past, as virtual events are easier and quicker to organise and require less time commitment from participan­ts. This has presented the opportunit­y for a greater degree of engagement with clients and prospects.

LOBBYING Issues such as Brexit and the social and economic turmoil created by the Covid pandemic have driven an increased interest in engaging with Irish policy makers at local, national and EU level. Year-on-year, we have continued to see an increased demand from multinatio­nals in particular to engage with government.

OUTLOOK We are cautiously optimistic for the second half of 2021. Those organisati­ons who continue to communicat­e effectivel­y with consumers, suppliers, policy makers, employees and shareholde­rs will be winners post-pandemic. Consequent­ly, we believe our services will continue to be in demand and we are targeting further growth despite the crisis.

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