VALERIE O’REILLY

Managing Director Unicorn PR & Communications

We’ve seen a renewed energy and motivation across all of our clients. Their reliance on PR and media relations has definitely increased. For those that can’t reach out to their target market via conferences or traditional networking, they are focusing a lot more on digital marketing to get noticed.

We began working remotely three years ago, as we believe that work-life balance is the most important factor in maintaining your health. And that reflects directly on how well you work.

We organised a number of webinars for clients and are currently working on developing more virtual aspects of their businesses. It has really allowed us explore some innovative opportunities. We’ve organised outdoor festival fundraisers for ten years, and they were all cancelled in 2020. You can’t recreate the same atmosphere of having 10,000 people at a country music festival over the internet.

‘ClientrelianceonPRand mediarelationshasincreased’

Our involvement with the government in 2020 was predominantly around announcing a number of ‘good news’ stories. Most recently, DPD Ireland announced 700 jobs to manage the surge in online shopping ahead of Christmas.

I think people are entering 2021 with positivity, hope and excitement that the vaccine is being rolled out and it might finally end this plague that has restricted us all for nearly a year. I think it’s very much reflected in business. Our clients are continuing to invest and we have new client contracts and exciting campaigns confirmed for 2021.