OWEN CULLEN

Managing Director Cullen Communications

ACTIVITY Some of our clients’ business sectors have been severely impacted, in particular automotive and tourism/travel clients. On the flip side, the pandemic has also created opportunities. Many companies have pivoted to try and take advantage of new trends, new channels and new consumer demands. We have taken on new clients in technology, healthcare, sustainability and retail.

EVENTS We have organised some virtual events out of necessity. I think there’s a pentup demand for live events, and we’re looking forward to organising and attending them as soon as they come back.

LOBBYING We were very busy on the public affairs front in 2020. The world has obviously gone through a significant change — partnering with a PR agency can help clients to clarify their messaging and develop a strategy that gets the message in front of the right audiences. I expect our agency to be busier than ever on the lobbying front in 2021.

OUTLOOK Clients in areas like healthcare and technology are buoyant and keen to invest in their communications strategy going into 2021. Others are still waiting for the storm to pass and hoping that 2021 brings a change of luck.

‘Thepandemichascreated opportunitiesforsome’