REBECCA BURRELL

Managing Director Burrell Marketing & Publicity

ACTIVITY On a general basis, the Covid-19 pandemic affected agencies hosting physical launches, events, executing media drops and travelling to meet clients and media. We haven’t worked in the office since March 2020, which is challenging in terms of team support. We also have a number of hotels as clients, who were dramatically and negatively affected by the hospitality restrictions.

Fortunately, the majority of our clients are in online fashion, spirits, beauty and haircare, which have either survived or thrived. We also executed a number of virtual events, which were successful and well received, particularly in partnership with media groups.

REMOTE WORKING It has been a major learning curve for us but we have adapted as time has gone on, and each of us has worked out the most effective way to work from our homes. I imagine a hybrid approach will now be taken by both employers and employees,