THE NUMBERS

€7.9bn

Revenue in 2020, up 16% on 2019. The streaming giant’s gross margin is 25%.

€580m

Net loss in 2020, more than triple the 2019 deficit. Outlays included R&D (c.€840m) and sales and marketing (€1bn).

345 million

Monthly active users of Spotify in Q4 2020, a year-on-year increase of 27%. Premium users account for c.45% of the user base.

$100m

Reported deal value struck by Spotify in May 2020 for exclusive access to the Joe Rogan podcast. Spotify has c.2.2m podcasts on its platform.

60,000

Number of new tracks uploaded to Spotify every day.

€0.0032

Average payout per song stream to artists (i.e. 1,000 streams pays 3.2c).

6,550

Full-time Spotify employees worldwide.

120%

Share price appreciation in the 12 months to end March 2021. Current market cap is c.$53.7bn