THE NUMBERS

$800m

Peloton Interactive’s turnover in the quarter to 30 September, up 6% YOY. Revenue was made up of $500m in product sales and $300m in subscriptions for streaming services connected to the exercise bikes. Gross profit was $260m.

$374m

Pre-tax loss in the quarter, compared to a profit of $71m a year earlier, driven by a 330% annual increase in overheads and marketing outlays to $520m.

2.5m

Connected Fitness subscriptions at the end of the quarter, up 87% year-on-year. Subscribers undertake an average of 16.6 workouts per month, down 20% on a year ago.

$1,495

List price of the Peloton bike, or $39 per month on a 39-month payment plan.

$31m

Initial cost for May 2021 product recall of Tread+ and Tread machines.

116

Number of US-issued patents, with 83 applications pending. The company also holds 42 registered trademarks in the United States.

$30bn

Reduction in market cap year-todate in mid-November, with share price declining by 65% in the period.