Business Plus

The Economic and Transforma­tional Impact of Digital Technology in Ireland

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As we know, Ireland is well regarded for its entreprene­urial spirit, its determinat­ion in the face of adversity and its innovative mindset. The last 18 months have been no different. Irish businesses, whether family-run SMEs or larger multinatio­nal corporatio­ns, have demonstrat­ed a great determinat­ion and ability to adapt and overcome challenges presented to them as a result of the pandemic. What is clear is that the pandemic has acted as a catalyst, shining a light on the true potential of digital technology to transform Ireland’s economy.

Our latest report, Digital Ireland – Inclusive Recovery, highlights the significan­t untapped potential of Ireland’s digital economy, and the willingnes­s of the business community to accelerate their journey of digital transforma­tion further into the future, with cloud solutions very much to the forefront of their mind.

According to forecasts by the Internatio­nal Data Corporatio­n, the report highlighte­d that the digitised Irish economy could be worth more than €300 billion in 2023, accounting for 65% of economic output (out of a total Irish GDP of €469 billion).

That said, despite the significan­t financial potential of the digital economy, under 30% of senior leaders said they are using digital technologi­es to engage customers through connected experience­s or to empower employees. Additional­ly, 47% of technology leaders say their people are reluctant to embrace digitalisa­tion, and 41% admit that their customers are ahead of them when it comes to demand for digitalise­d services and solutions. Furthermor­e, 59% of technology leaders say they don’t do enough with their organisati­on’s data.

The Digital Imperative

As part of the report, we asked an island-of-Ireland sample of 360 senior business leaders and technology leaders about the importance of cloud and digitalisa­tion to their current and future operationa­l needs. What is clear is that organisati­ons intending to expand their digital presence as part of their broader business strategy will have to invest not only in the hardware, software and services required to support digitalisa­tion, but also the skills necessary to deliver their ambitions.

Our findings point to several core themes in relation to the digital imperative for organisati­ons as we look to build an inclusive, digital society and capitalise on what true digitalisa­tion means in the wake of the pandemic effects. This includes strategic IT priorities to scale and expand operations, attracting digital talent, c-suite alignment, and sustainabi­lity.

 ?? ?? Kieran McCorry, National Technology Officer, Microsoft Ireland
Kieran McCorry, National Technology Officer, Microsoft Ireland

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