STEPHEN O’SULLIVAN

Stephen O’Sullivan is director of Splash Marketing in Kerry.

T he impact of Covid has been huge to Splash. We soon realised that having an office in the centre of Killarney wasn’t all that important. We were dragging our employees into an office, and they were spending their day on calls and emails to our clients, over 90% of whom were outside of Kerry. Everyone moved home, and, to be honest, it is the best move we ever made.

We can now give our clients more time, we are far more productive, and our staff are happier (or so they tell me). We had an office since 1996, but our clients were never calling in, as they were too far away. Now we have video calls, and they can talk to us face to face whenever they want. I am very happy, and I know that we will not be going back into an office environment any time soon.

Over the last 18 months, many companies have discovered that there is a world outside their catchment area, and a website and digital marketing show that services it.

Before Covid, it was ‘How do I get a website?’, and now it’s ‘How can I sell online and through social media?’

Specialising in specific sectors has worked out very well for us. We have over 250 accountants in PracticeHook.com, and we are also expanding our pharmacy and accommodation websites in 2022.