RISE OF THE VIRTUAL AD AGENCY

The advertising model was turned on its head by the digital wave in the mid-2000s. The onslaught of Facebook, Google Ads and Twitter became the low-cost carriers of advertising material. Global brands could reach defined audiences via digitally-targeted campaigns without the middleman, as influencers and podcasters migrated online, providing entertainment and news content. Data analytics and SEO are the top fuels when it comes to marketing and running a digital or virtual ad agency business. They accelerate growth for DTC businesses and allow brands to control the user experience, collect first-party shopper data and increase margins, as proven by the likes of Google, Facebook and Amazon. Advertising’s global reach is accelerating due to technology. Competition is fierce as strategists look at multiple formats and popular apps to reach target audiences.