NIGEL HENEGHAN

ACTIVITY 2021 was a strong year with growth in retained and project business across our core offerings of corporate, public affairs and digital, and we expanded our team. Expertise in sustainability, technology and media, venture capital investment, and financial communications was in demand. Our experience is that businesses are prepared to increase investment in their reputation. Those that view strategic communications as an investment as opposed to a cost are likely to be winners.

PR OBJECTIVES Ahead of the development of a strategy, it is essential to know and understand the client organisation and what makes it work. The core elements are defining both the organisation’s key messages and its stakeholder audiences. A communications strategy is then developed, agreed and activated through a measured programme of activity.

OUTLOOK The increasing level of investment and M&A deal-making is positive. There is also increased focus on sustainability and the further development by organisations of sustainable practices, that are captured under ESG.