ANNE-MARIE CURRAN

ACTIVITY Business exceeded expectations in 2021, especially considering the external environment. The services most in demand are strategic communications, public affairs, cause-related campaigning and public information lead campaigning, and communications on ESG.

PR OBJECTIVES The essential elements of a successful communications strategy are audiences, context, intended outcomes (goals and objectives), key messages, selected mediums for the messages and a tactical plan that delivers.

EVENTS There is a lot of pent-up demand for in-person events but equally people are more in tune with their own needs emerging from the pandemic. They will only attend events where they see a real value to being there, and an occasion or event that is likely

‘A lot of businesses have been jolted into growth’

to engage them personally. Naturally, this reality will lead to some displacement, as there are events and gatherings that are more suited to the virtual environment.

OUTLOOK I think clients are excited to embrace the new normal. Increased health awareness, thriving e-commerce markets, better appreciation of what a digital world has to offer, and increased consideration of ESG, are all themes that have unlocked opportunity for many. A lot of businesses have been jolted into growth and our clients are broadly positive about the post-pandemic realities and poised for increased investment in communications.