Business Plus

CLAIRE BUCKLEY

-

ACTIVITY 2021 was our best year in business to date. The services most in demand varied from proactive press office and influencer marketing to social media and event management, along with rebrands and web builds. Diversity of services across food, beverage, interiors, hospitalit­y, beauty and lifestyle sectors keeps us fresh and relevant.

EVENTS Demand for face-to-face events in 2022 is strong. We’ve seen this across the board, with media, influencer­s and consumers, as well as corporates seeking to reward their employees for perseverin­g these past two years. We anticipate events will generate up to a quarter of our revenue this year, and we look forward to working closely with clients to create one-of-a-kind experience­s.

OUTLOOK Now that restrictio­ns have been lifted, there is a sense of urgency across all sectors to get out in front of competitor­s. Many have taken the time to analyse their market and have come to understand that the only way to rise to the top is with a hard-working communicat­ions strategy.

‘We have never seen such strong tailwinds’

 ?? ??

Newspapers in English

Newspapers from Ireland