PAUL HAYES

ACTIVITY Business in 2021 was very active, driven by unprecedented new client growth and existing client expansion. We made significant investments in the Beachhut team over the past 12 months, doubling our headcount and appointing a managing director to oversee and direct future growth.

Our clients range from fast-paced tech start-ups and scale-ups, first-time entrepreneurs to serial entrepreneurs, and established global companies. Irrespective of their size or stage of growth, what they have in common is a requirement to expand their messages into target markets and amplify their companies’ impact globally.

PR OBJECTIVES The communications strategy has always been how do we dominate our category or sector. You need to be able to explain where the whole sector is heading and achieve a leadership position within it as a trusted thought leader. Fundamentally understanding who our clients are, and what their objectives are, is paramount to building a successful comms strategy.

EVENTS In-person events are starting to come back, but clients want high-touch in exclusive or stimulating and unusual places to entice people back out. Think boutique and bespoke for in-house and customer happenings.

OUTLOOK Client sentiment is strong, with the Irish economy bouncing back due to pent-up demand and global conditions. We have never seen such strong tailwinds across all sectors, from health tech to mobility to fintech.