Get Ready For The Cookieless World

Google’s commitment to ending third-party cookies by 2023 will lead to fewer opportunities for ad targeting and personalisation, writes

Caroline Fülep

For many years, ‘big data’ in marketing has been ripe for the taking. Tech and ad platforms approached tracking people’s personal data as an implicit and default choice. For businesses that grew in the digital space over the past years, it meant unlimited access to valuable data that enabled them to reach people who were most likely to buy their products or services.

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