Business Plus

How OLIVER Ireland makes the complex simple

- The recurring theme for OLIVER is to return to the data and let it talk for us. The two biggest trends remain brands (marketing & data/analytics teams) adopting technology to deliver communicat­ions more effectivel­y and doing this by adopting inhouse agenc

To claim anything these days is to invite counter claim. However, in this case I can state, with confidence, the fact that OLIVER is the world’s first and only global company to design, build and run in-house agencies and marketing ecosystems for brands, writes Gareth Irvine Digital & Sustainabl­e Business Director. Since OLIVER (part of the BrandTech Group) opened its doors more than 17 years ago we have partnered with hundreds of brands across every sector. The average 30% cost saving statistic is a great one to quote, but many ask ‘what’s the catch? How is that possible to deliver with the same level of quality and creativity?’ We simply let the data answer that one. Client NPS scores, client KPIs and global creative and advertisin­g effectiven­ess awards all speak on our behalf.

It is no more complicate­d than working more efficientl­y inhouse and delivering more effective campaigns. The model is tried and tested globally. We firmly believe that we deliver a superior level of quality and creativity. All in OLIVER delight in the opportunit­y to prove this consistent­ly. It is something that we take great pride in and never take for granted.


Whilst many agencies in the advertisin­g business struggled through the pandemic, OLIVER has thrived and grown to over 4,500 employees globally, with currently another 900 open roles. This global growth rate has been replicated within OLIVER Ireland, but what we are most proud of is our clients’ growth. Client brand and associated revenue growth is what motivates us every day.

Plugging in the OLIVER model, including sophistica­ted proprietar­y content creation and management technology platforms, into the BrandTech ecosystem is transforma­tional for our clients. Again, the data tells the story, with multiple clients now entering their tenth year of partnershi­p with OLIVER. Such client retention rates are historical­ly unheard of in adland.


The metaverse hype is real and hard to avoid. That is because it will undoubtedl­y be the new reality for many consumers, but not yet. In OLIVER Ireland, we constantly seek to learn and help our clients learn, pivot and transform as required. However, the basic marketing principles remain true, and whilst we will go on the metaverse journey together when the time is right, for now we prefer to focus on the performanc­e digital channels that we know will deliver today.

Sustainabl­e return on marketing investment is the laser focus for OLIVER. What is motivating us is the sincere thank you from a client who has over-delivered on their marketing brief objectives. Those are the clients and briefs that we actively seek.

Put simply, all the above means that OLIVER Ireland has an ever-increasing ability to deliver high volume, targeted content, faster, better and cheaper than ever before. The best digital marketing solutions in the world are available to OLIVER clients. Inhouse, naturally.


Our team would be delighted to chat to anyone with questions on delivering a sustainabl­e last mile to Irish customers, so please email

if you have any queries.

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