How OLIVER Ireland makes the complex simple
To claim anything these days is to invite counter claim. However, in this case I can state, with confidence, the fact that OLIVER is the world’s first and only global company to design, build and run in-house agencies and marketing ecosystems for brands, writes Gareth Irvine Digital & Sustainable Business Director. Since OLIVER (part of the BrandTech Group) opened its doors more than 17 years ago we have partnered with hundreds of brands across every sector. The average 30% cost saving statistic is a great one to quote, but many ask ‘what’s the catch? How is that possible to deliver with the same level of quality and creativity?’ We simply let the data answer that one. Client NPS scores, client KPIs and global creative and advertising effectiveness awards all speak on our behalf.
It is no more complicated than working more efficiently inhouse and delivering more effective campaigns. The model is tried and tested globally. We firmly believe that we deliver a superior level of quality and creativity. All in OLIVER delight in the opportunity to prove this consistently. It is something that we take great pride in and never take for granted.
RECURRING THEMES
Whilst many agencies in the advertising business struggled through the pandemic, OLIVER has thrived and grown to over 4,500 employees globally, with currently another 900 open roles. This global growth rate has been replicated within OLIVER Ireland, but what we are most proud of is our clients’ growth. Client brand and associated revenue growth is what motivates us every day.
Plugging in the OLIVER model, including sophisticated proprietary content creation and management technology platforms, into the BrandTech ecosystem is transformational for our clients. Again, the data tells the story, with multiple clients now entering their tenth year of partnership with OLIVER. Such client retention rates are historically unheard of in adland.
SUSTAINABLE RETURN
The metaverse hype is real and hard to avoid. That is because it will undoubtedly be the new reality for many consumers, but not yet. In OLIVER Ireland, we constantly seek to learn and help our clients learn, pivot and transform as required. However, the basic marketing principles remain true, and whilst we will go on the metaverse journey together when the time is right, for now we prefer to focus on the performance digital channels that we know will deliver today.
Sustainable return on marketing investment is the laser focus for OLIVER. What is motivating us is the sincere thank you from a client who has over-delivered on their marketing brief objectives. Those are the clients and briefs that we actively seek.
Put simply, all the above means that OLIVER Ireland has an ever-increasing ability to deliver high volume, targeted content, faster, better and cheaper than ever before. The best digital marketing solutions in the world are available to OLIVER clients. Inhouse, naturally.
INHOUSE SAVINGS OF UP TO 30% ARE NORMAL
Our team would be delighted to chat to anyone with questions on delivering a sustainable last mile to Irish customers, so please email
if you have any queries.