At Core, our values are ‘Togetherness’ and ‘Making a Difference’. These values inform our collective approach to creating impact for our clients, and our commitment to stakeholders, our community, and the planet.
MEASURING GREEN CREDENTIALS
In 2020, a designated team comprising of Green Team members collaborating with HR, Office Management, Core Creative, Finance and our landlords reviewed standards across the company in aligning with the ISO 26000. The document provides guidance for organisations on how they can align their business with international recognised standards relating to social responsibility. Taking a particular focus on environment, the team was able to identify key areas Core is having impact on, and subsequently develop a fully fledged environmental policy. The policy identifies four key environmental areas of pollution prevention; sustainable resource use; climate change, mitigation, and adaption; and protection of the environment, biodiversity and restoration of natural habitats.
SOCIAL AND PUBLIC GOOD
Core employees engage in several projects focused on delivery social or public good to communities. Our CSR vision is to help transform lives in a positive way and shape a brighter future. We are very privileged at Core to have the opportunity to live this vision in everything we do. We strive to develop partnerships to promote positive social, emotional, and educational outcomes. Core proudly sponsors the ‘Our City’ programme developed by Junior Achievement Ireland, and each year we send volunteers to engage in these programmes in primary and secondary schools across Dublin. Due to Covid-19, Core has been unable to make our biannual trip to the Terry Child Support and Youth Resource Centre in Machakos, Kenya. In partnership with the H.U.G.S. (Help Us Give Smiles) charity, over 150 Core people have volunteered to support the community in Kenya. Currently one in four Core employees contribute to the charity every month. Closer to home, Core employees engage with the Time to Read programme which provides children in second class with reading support from a business volunteer over a 20-week period. The programme aims to increase the enjoyment of and confidence in reading whilst encouraging self-discovery and comprehension for the participating children. Core has been privileged to collaborate with AsIAm, Ireland’s national autism charity, providing marketing consultancy. In April 2022, Core developed the multimedia advertising campaign, Same Chance, which highlighted the challenges autistic people experience in Ireland. In June 2022, Core collaborated with numerous partners to develop Pride Vibes, the first national radio station for the LGBTQIA+ community.
DIVERSITY AND INCLUSION
Under the guidance of the Irish Centre for Diversity, Core has developed practices and policies to improve diversity and inclusion at Core, as well as the wider marketing sector. In 2022, Core is one of only six organisations in Ireland to hold Investors in Diversity Gold status, the premier allencompassing diversity and inclusion accreditation mark. Having previously been twice awarded with Silver accreditations, this is in recognition of Core’s extensive D&I programmes and of its commitment to ongoing evaluation and improvement.