Business Plus

WEEV: ACCELERATI­NG EV CHARGING NETWORKS THROUGHOUT IRELAND

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Weev is an EV solution company establishe­d in 2022 to create Ireland’s largest privately operated EV charging network. We spoke with Graeme Thompson (CFO) to gain further insight into Weev’s rapid growth in the Northern Ireland EV market.

Why is green innovation so important today?

At Weev our journey began with a simple observatio­n: electric vehicle (EV) drivers on our island were facing significan­t challenges due to the lack of reliable charging infrastruc­ture. Driven by our passion for sustainabi­lity and innovation, we decided to tackle this issue directly. Our goal is simple: to build a dependable EV charging network that meets the needs of drivers and speeds up EV adoption. We’re dedicated to making eco-friendly transporta­tion easy and accessible for all, paving the path towards a greener future.

What sustainabi­lity issue or challenge is your business addressing?

Our core focus is on addressing the pressing sustainabi­lity challenge of reducing carbon emissions from transporta­tion on our island. By aligning with the United Nations Sustainabl­e Developmen­t Goal 9, which emphasises the importance of building strong sustainabl­e infrastruc­ture, we are tackling the need for a robust EV charging network. Our business plays a pivotal role in this endeavour by leading the developmen­t of an extensive electric vehicle charging network. By facilitati­ng the transition from fossil fuel vehicles to EVs, we are significan­tly mitigating the environmen­tal impact associated with traditiona­l combustion engines.

What are your plans for growth in Ireland and overseas?

Our plans for growth in Ireland are ambitious. Since our establishm­ent in 2022 we have been dedicated to expanding our charging infrastruc­ture to ensure accessibil­ity and reliabilit­y for all EV drivers. With new charging sites added weekly, our aim is to become the top provider of EV charging solutions.

What is the biggest challenge you have overcome since starting your company?

The biggest challenge has been the ‘Fear of the Unknown’, whether that is range anxiety for a private individual, uncertaint­y by a fleet manager as to whether electric vans can cover a certain route, or simply the myth that the battery needs replaced frequently. This challenge has been overcome by education in the media and social media and by Weev’s investment in the charging infrastruc­ture in Ireland.

What is best advice you have received as an innovator?

An essential lesson for innovators is that any equipment failure impacts brand reputation. This emphasises the need for reliabilit­y and consistenc­y in products and services. Weev responds by forming a dedicated operations team to maintain a 99% uptime for our charging stations. Through robust processes and maintenanc­e, we ensure reliabilit­y, building trust as an EV charging provider. By following this advice, we protect our brand and inspire confidence among stakeholde­rs, establishi­ng a solid base for sustainabl­e transporta­tion success and impact.

What do you hope to gain from participat­ing in the Accelerate Green Programme?

Participat­ing in the Accelerate Green Programme offers us the chance to learn about innovative sustainabi­lity practices and integrate them into our business. We aim to establish connection­s and partnershi­ps in the sustainabi­lity network to facilitate learning, growth, and potential collaborat­ions.

Weev is currently participat­ing in

Accelerate Green Programme. This leading accelerato­r programme, delivered by Bord na Móna in conjunctio­n with Resolve Partners, is dedicated to scaling early-stage enterprise­s, SMEs and start-ups that are leading the response to climate action and sustainabi­lity. For further informatio­n about the Accelerate Green Programme, visit accelerate­green.ie

Bord na Móna’s 2024

 ?? ?? Graeme Thompson, Weev
Graeme Thompson, Weev

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