Retail event ahead of Fleadh Cheoil

WITH Fleadh Cheoil na hÉireann coming to Drogheda in August, many retailers are wondering how best to prepare for this mammoth event.

‘We’re proud to host this special event focused on how local retailers and SMEs can get ready for Fleadh Cheoil na hÉireann,’ said Head of Enterpirse in Louth, Thomas McEvoy.

‘With over 350,000 visitors expected in just one week, it is the biggest event to ever take place in Drogheda. It’s crucial to ensure that local retailers understand the event and the audience, identify the opportunities and collaborate to make the best of out this event.’

Staged in conjunction with Drogheda Chamber, Ennis Chamber and Retail Excellence Ireland this free event is a must for anyone in the retail sector. It takes place in The Highlanes Gallery on Monday, March 5th from 12pm-2.30pm and pre-booking is essential.

The event is hosted by Local Enterprise Office, part of Louth County Council.

Jean McCabe, a retailer and Past President of Ennis Chamber will explain what it’s like to have the Fleadh arrive in town. Fleadh Cheoil na hÉireann took place in Ennis in 2016 and 2017 so Jean will speak from experience. She will outline what to expect, how to connect with the Fleadh audience and the importance of collaboration. Retail guru Keith Harford will then facilitate an interactive workshop focusing on exploring creative ways to connect with visitors and drive sales. He will challenge retailers to consider ways to collaborate and cross promote to help all local companies get the best from the Fleadh. He will also examine ideas on how Drogheda maximise the long term impact of the Fleadh for both locals and return visitors.

Drogheda Chamber President Paddy Callaghan concluded: ‘ This intensive workshop is a great first step in getting your business ready for Fleadh Cheoil na hÉireann. Don’t miss out – book your place today on www.LocalEnterprise.ie/Louth’

This event is part of Local Enterprise Week Louth hosted by Louth County Council and Local Enterprise Office Louth. Taking place from 4-9th March across the county, Local Enterprise Week offers 12 free education and networking events for business of all types. Check out the full line-up by visiting www.localenterprise. ie/louth.