It’s goodbye Topaz - hello Circle K for eight Louth locations in major rebrand
LOUTH motorists will have to get used to a new face on an old brand, with the announcement that eight Topaz garages in the county will rebrand to Circle K.
In 2016, Topaz was purchased by Canadian convenience store group Alimentation Couche-Tard (ACT), one of the world’s leading convenience retailers. Circle K is the global fuel and convenience brand of ACT and it is the largest and strongest brand owned by Couche-Tard
€35million has been invested in new, state of the art service stations, with a further €20m to be invested in rebranding, as well as in-store renovations across the network and all marketing activity
The investment announcement marks the official launch of the Circle K brand in Ireland and will commence the formal rebrand of Topaz to Circle K which spans the entire network of sites across the country.
Over the next 18 to 24 months, over 420 service stations will be rebranded with all Topaz canopies changing to Circle K – this includes eight sites in Louth.
The Re.Store brand will be replaced, however the existing and renowned food offering will remain. Circle K will look to further enhance its existing range with some exciting announcements in the coming year.
“Today is a momentous occasion for Circle K Ireland as we complete our two-year journey of integration and officially launch the Circle K brand in Ireland”, said Niall Anderton, Managing Director of Circle K Ireland.
“We do this determined in our vision to be the world’s leading forecourt and convenience. Our mission is to make it easy for our customers in everything we do, so that when they set foot inside a Circle K store, they know exactly where they are and are assured of the highest quality products and services, that they have been used to.”