ArdeefirmABPlands bigdealinChina

ARDEE headquartered ABP has secured an exclusive threeyear agreement valued at €50 million, with Asian restaurant chain Wowprime Corporation, to supply beef to its restaurants across China. The announcement was made at an event hosted by the company in Shanghai, attended by the Minister for Agriculture, Food and the Marine, Michael Creed TD; Mr Stanley Lin, General Manager of Wowprime China and Mark Goodman, Managing Director of ABP’s International Division.

Wowprime is a publically listed company and has 151 restaurants in China. It offers customers a mix of traditional Asian and Western cuisine across 18 restaurant brands. ABP beef will be available in two of Wowprime’s premium restaurant brands: Wang Steak and Tasty.

Michael Creed TD, the Minister for Agriculture, Food and the Marine said: “I hope it will be the first of many such transactions for Irish companies. Partnering with large Chinese restaurant companies such as Wowprime is the ideal manner to bring quality Irish beef to Chinese consumers. I commend Wowprime and wish them and ABP every deserved success in this venture.”

Mark Goodman, Managing Director of ABP’s International Division said: “ABP Food Group is delighted to sign this initial and exclusive agreement with Wowprime. It is a tangible endorsement of the quality beef that Ireland and ABP has to offer, and it is another significant step in developing new market opportunities for our products against the uncertain backdrop of Brexit. We look forward to working with Wowprime, who are crucial in helping us bring Irish beef to the plates of Chinese consumers.”

The company also exports Irish beef to the Philippines and Japan.