Ford Fiesta Active Crossover delivers SUV-appeal and true Fiesta driving experience

FORD’S all all-new Fiesta Active is the first in a new family of Active crossover models inspired by sports utility vehicles (SUVs) that combine rugged styling and enhanced versatility with true fun-to-drive dynamics and sophisticated comfort and driver assistance technologies, for Europe’s growing numbers of SUV and crossover customers.

The all-new Fiesta Active model adds even more practicality to the multi-award-winning Fiesta in five-door body style, featuring raised ride-height that delivers greater ability over rough road tracks and a higher driving position for more confident urban and highway driving.

SUV-inspired exterior features include additional cladding, unique 17-inch alloy wheel designs, and roof rails to help carry bicycles or sports equipment – supporting active lifestyles. The interior features sports seats with exclusive materials and designs, standard SYNC 3 voice-activated connectivity and entertainment system, and available B&O PLAY premium audio for ultimate sound quality.

The Fiesta Active driving experience is enhanced with Drive Mode technology that enables drivers to choose between Normal, Eco and Slippery modes to match driving characteristics to the environment with the press of a button. Sophisticated powertrain options include Ford’s multi-award-winning 1.0-litre EcoBoost petrol engine offering up to 140 PS.

‘Car-buyers love the versatility, bold styling and confidence-inspiring abilities of SUVs – and demand has never been higher – which is why we’ve fused these qualities with our all-new Fiesta’s class-leading driving experience and advanced driving technologies to deliver a Fiesta Active crossover that seamlessly fits with our customers’ active lifestyles,’ said Roelant de Waard, vice president, Marketing, Sales & Service. Ford of Europe.