Gorey firm scores hat trick at busi­ness awards

Enniscorthy Guardian - - NEWS - By ES­THER HAY­DEN

A newly estab­lished Gorey busi­ness has scored a hat-trick of pres­ti­gious award nom­i­na­tions just months on from its of­fi­cial launch.

Ruban has made the re­gional short­list for the Na­tional Start-Up Awards 2018, backed by Bank of Ire­land and En­ter­prise Ire­land. The on­line mar­ket­ing ini­tia­tive is also a fi­nal­ist for the Wex­ford Start-Up Busi­ness of the Year ti­tle in the 2018 County Wex­ford Busi­ness Awards.

The com­pany has been short­listed by Vir­gin Me­dia Busi­ness in its an­nual VOOM pro­gramme to find and sup­port the UK and Ire­land’s most tal­ented up-and-com­ing busi­nesses.

The fact that all three awards pro­grammes are so rig­or­ously con­tested, and in­de­pen­dently judged by se­ri­ous busi­ness part­ners, makes this achieve­ment all the more re­ward­ing, ac­cord­ing to Philip Cullen, the Wex­ford busi­ness­man who founded Ruban.

‘We set out to put lo­cal busi­nesses in front of lo­cal cus­tomers, so they can com­pete with on­line and global re­tail­ers, and we are thrilled that the suc­cess of our plat­form has caught the at­ten­tion of sea­soned busi­ness ex­perts.’

Since launch­ing ear­lier this year, Ruban has had over 80 busi­nesses in the South East sign-up to the app and on­line site that con­nects busi­nesses and ser­vice providers with the lo­cal com­mu­nity search­ing for them.

Philip said Ruban.ie pro­motes ru­ral and ur­ban busi­nesses, clubs, Coun­cils, tourist at­trac­tions and ser­vices, in one ac­ces­si­ble on­line lo­ca­tion.

‘Our name comes from a com­bi­na­tion of Ru­ral and Ur­ban, and our propo­si­tion is that you’ll find the an­swer on Ruban.ie – no mat­ter what the ques­tion is.’

The suc­cess of the new busi­ness, which has ap­pealed to the var­i­ous busi­ness awards pan­els, is based on the fact that small busi­nesses of­ten don’t have the time, skills or re­sources to mar­ket them­selves on­line.

In this day and age, even if con­sumers are search­ing for a prod­uct or ser­vice that is avail­able down the road, it might be in­vis­i­ble to them, be­cause it is in­vis­i­ble on­line.

‘Our lo­calised plat­form is help­ing con­sumers find what they are look­ing for, in their own com­mu­nity, and help­ing small busi­nesses to en­gage with po­ten­tial cus­tomers and pro­mote their of­fer­ing’, said Philip.

The County Wex­ford Busi­ness Awards is in part­ner­ship with Wex­ford County Coun­cil and Wex­ford Cham­ber, while the Na­tional Start-Up Awards 2018 is or­gan­ised by En­ter­prise Ire­land.

Both ad­ju­di­ca­tion pan­els sin­gled out Ruban.ie as an in­no­va­tive and en­tre­pre­neur­ial com­pany, meet­ing a real need for smaller busi­nesses to have a dig­i­tal pres­ence to show­case their busi­ness and com­pete ef­fec­tively.

Philip Cullen.

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