Brian is a ‘global win­ner’ of busi­ness award

Fingal Independent - - NEWS -

A Malahide stu­dent has won a pres­ti­gious busi­ness award for his work on how in­flu­en­tial In­sta­gram can be on his own gen­er­a­tion.

Brian Hef­fer­nan from Malahide was named the Global Win­ner in the Busi­ness Cat­e­gory of the 2018 Un­der­grad­u­ate Awards

Dublin In­sti­tute of Tech­nol­ogy (DIT) is de­lighted to an­nounce that Brian Hef­fer­nan, a grad­u­ate of Mar­ket­ing in the DIT Col­lege of Busi­ness, has won the pres­ti­gious global prize at the Un­der­grad­u­ate Awards 2018. Brian won for his sub­mis­sion based on his re­search ex­plor­ing how Gen­er­a­tion Z use In­sta­gram to cu­rate their on­line and off­line per­sonas. Brian, who at­tended Malahide Com­mu­nity School col­lected his prize at the Global Un­der­grad­u­ate Sum­mit 2018 which took place in Dublin last week.

The Un­der­grad­u­ate Awards are the world’s lead­ing un­der­grad­u­ate awards pro­gramme which recog­nises top un­der­grad­u­ate work, shares this work with a global au­di­ence and con­nects stu­dents from across cul­tures and dis­ci­plines. Brian was crowned the Global win­ner of this year’s com­pe­ti­tion in the busi­ness cat­e­gory for his re­search pa­per - An Ex­plo­ration into On­line Im­pres­sion Man­age­ment and the Se­lec­tive Self-pre­sen­ta­tion Strate­gies of Gen­er­a­tion Z on In­sta­gram, which is based on his un­der­grad­u­ate dis­ser­ta­tion.

Com­ment­ing on his achieve­ment, Brian said, ‘I am fas­ci­nated by the im­mense in­flu­ence that In­sta­gram has in so­ci­ety, par­tic­u­larly among my age group – Gen­er­a­tion Z.

‘The sig­nif­i­cant role that it plays in iden­tity for­ma­tion was par­tic­u­larly in­ter­est­ing to me.

‘Through my re­search, I was able to de­ter­mine the pri­mary mo­ti­va­tions to se­lec­tively self-present on In­sta­gram, the strate­gies that are im­ple­mented and fur­ther un­der­stand the com­plex re­la­tion­ship be­tween on­line and off­line iden­ti­ties.

‘Through the ex­pert guid­ance I re­ceived from Dr Tara Rooney of the School of Mar­ket­ing in DIT, who con­stantly pushed me in my re­search, and some very dis­cern­ing in­ter­vie­wees,

‘I was de­lighted with the in­sights that I ob­tained.’

Wel­com­ing the news, Dr Kate Ui Ghal­la­choir, Head of the School of Mar­ket­ing in DIT Col­lege of Busi­ness praised Brian for his suc­cess. ‘Brian’s global tri­umph at the Un­der­grad­u­ate Awards is a tes­ta­ment to his tal­ent, de­tailed rig­or­ous re­search and cre­ative think­ing, and the wealth of ex­per­tise avail­able in DIT School of Mar­ket­ing.’

Four other DIT stu­dents also re­ceived Highly Com­mended Un­der­grad­u­ate Award in 2018 – Dublin School of Cre­ative Arts stu­dent Amy Grath in the Vis­ual Arts cat­e­gory and three other School of Mar­ket­ing’s stu­dents, Ciara De­laney, Mei Ling Tong and Or­lagh Cramp, also for their re­search in the Busi­ness cat­e­gory.

Huge con­grat­u­la­tions goes to Brian.

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