Coun­try Crest and Keel­ings plas­tic battle

Fingal Independent - - COMMUNITY NEWS -

COUN­TRY Crest and Keel­ings, which are both based in Fin­gal are part of Plas­tics Ac­tion Al­liance, the new food col­lab­o­ra­tion that aims to make plas­tic pack­ag­ing more sus­tain­able.

Coun­try Crest, Keel­ings and seven of Ire­land’s lead­ing agri­cul­tural pro­cess­ing and food busi­nesses have come to­gether to make the plas­tic pack­ag­ing in their re­spec­tive sup­ply chains more sus­tain­able.

Plas­tics Ac­tion Al­liance is the new col­lab­o­ra­tion that in­cludes mar­ket lead­ers from Ire­land’s beef, poul­try, pork, lamb, fruit, veg­eta­bles and packed salad sec­tors. Ai­dan Cot­ter, for­mer CEO of Bord Bia, will be Chair of Plas­tics Ac­tion Al­liance.

Mem­bers of Plas­tics Ac­tion Al­liance, which rep­re­sent sig­nif­i­cant but dif­fer­ent el­e­ments of the agri. food sec­tor are: ABP (beef ); Manor Farm (poul­try); Ir­ish Coun­try Meats (lamb); Ros­derra (pork); Keel­ings (fruit), Mon­aghan Mush­rooms (mush­rooms), Coun­try Crest (veg­eta­bles and pre­pared meals), Na­ture’s Best (sal­ads) and C&D Foods (pet­food).

The project will be driven by a steer­ing com­mit­tee which is made up of se­nior ex­ec­u­tives from each of the par­tic­i­pat­ing com­pa­nies.

All par­tic­i­pants will use their col­lec­tive food pro­duc­tion ex­pe­ri­ence and ex­per­tise to sig­nif­i­cantly re­duce prob­lem­atic sin­gle use pack­ag­ing from the sup­ply chain, whilst also in­tro­duc­ing in­no­va­tive and more sus­tain­able al­ter­na­tives.

The group will also work with lead­ing re­searchers in the area of plas­tics and pack­ag­ing and lever­age their ex­ten­sive in­ter­na­tional net­works to en­sure suc­cess­ful out­comes.

Com­ment­ing on the launch of the col­lab­o­ra­tive pro­gramme, Ai­dan Cot­ter, Chair of Plas­tics Ac­tion Al­liance said: ‘The com­ing to­gether of nine of the lead­ing key play­ers in Ir­ish food pro­duc­tion to look to ar­rive at so­lu­tions for the is­sue of plas­tics pack­ag­ing is a sig­nif­i­cant de­vel­op­ment.

‘These com­pa­nies are lead­ers in their re­spec­tive sec­tors and their com­bined ex­pe­ri­ence will cre­ate a dy­namic force that will likely punch well above its weight in seek­ing tan­gi­ble so­lu­tions for the sig­nif­i­cant re­duc­tion of the use of plas­tic pack­ag­ing on Ire­land’s supermarket shelves.’

Pic­tured is (L:R) Michael Hoey, Man­ag­ing Di­rec­tor at Coun­try Crest; David Keel­ing ,Man­ag­ing Di­rec­tor, Keel­ings Re­tail (fruit); Ai­dan Cot­ter, Chair of the project and for­mer CEO of Bord Bia; and Martin Kane Man­ag­ing Di­rec­tor ABP ‘s op­er­a­tions in Ire­land (Beef).

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