Lely introduces new operating system

Leading farm automation business, Lely, is implementing a new operating system across its franchise network in Ireland.

The company said the new structure will offer enhanced levels of support to its existing, and new customers, and will see teams in the South East combined with those from Mitchelstown, with the area run by the new General Manager Brian O’Riordan.

Wexford customers will have access to additional farm support, advice, ongoing maintenance information, and sales services from the new team and customers will also continue to liaise with the skilled team of service technicians and professionals at Lely Center Enniscorthy.

To date, each of the individual Lely Centers focused exclusively on their own designated areas, however, the combination of the Mitchelstown and the South East areas will result in a coordinated service for customers in both regions.

Sherwin Moazami, Cluster Manager Atlantic UK and Ireland, said the new development will benefit customers: ‘Our aim is to deliver even greater levels of support to our existing and new customers, and I believe this is a very positive step for the future.’

Meanwhile, Brian O’Riordan, General Manager, Mitchelstown and the South East region, also welcomed the news and said it’s indicative of Lely being ‘at the forefront of innovation’ in an effort to develop new ideas and implement positive change.

‘I look forward to working with the great team of experts in Mitchelstown and in the South East to deliver on this,’ said Mr O’Riordan.

Lely first entered the Irish market over 10 years ago and has played a strong hand in automating farm processes. The business’ newest farm management application, Lely Horizon, was unveiled during the Lely Future Farm Days 2020 and is one of many new technologies in the Lely pipeline