THAT FESTIVAL FEELING
It was another musical summer to savour with hundreds of the world’s most exciting acts descending on Ireland for festival events and outdoor shows that will linger long in the memory.
From the triumphant return of Guns N’ Roses to Slane, to gigs in Kilmainham and Malahide, to The Trinity Summer Series, Sea Sessions, Longitude, Indiependence and Electric Picnic, it’s been an amazing year for live music and Heineken, the number one brand associated with music in Ireland, was there at the heart of everything.
Things kicked off in May with Heineken joining the 80,000 pilgrims who witnessed the second Slane coming of Guns N’ Roses. With Axl, Slash and Duff all present and correct, it was every bit as viscerally thrilling as the band’s original 1992 storming of the castle, which also had its ramparts rocked this time round by Royal Blood, Mark Lanegan and local heroes Otherkin.
Festival season kicked off in June with Sea Sessions in Bundoran and the Irish debut of Live Your Music, Heineken’s new global music platform. Live Your Music is a celebration of more than just listening to the music, but truly living it, feeling it, and helping the crowd understand the power they have at live music events.
Throughout the summer, Live Your Music gathered some of the best home-grown and international talent, all aimed at bringing people together through music and rewarding their collective participation with surprise performances and jaw-dropping visual effects.
In July, Live Your Music descended on Longitude in Marlay Park with a fully responsive, custom-built space featuring performance from the likes of Lui Rwego, Bobofunk and District Magazine. Live Your Music used innovative technology to gauge the energy of the crowd by tracking noise levels, body movement and heat. The more energy unleashed by music fans, the more experiences they unlocked.
Meanwhile over on the 5,000 capacity Heineken Stage, fans were dazzled by showstopping performances from headliners including Gucci Mane, All Tvvins, Jack Garrett, Villagers and Young Thug.
In August, Heineken treated Munster to two weekends of music-packed experiences. Kicking off weekend one with a sold out show from Irish stars All Tvvins and Bad Bones in Cyprus Avenue in Cork City, then onto the Bank Holiday weekend with a packed stage at Indiependence Festival featuring top homegrown talent, as well as two packed day time parties at Walsh’s Bar with performances from Altered Hours, Le Boom, BARQ and Ships.
The Heineken Live Your Music crew were in the thick of things again in September at Electric Picnic where over 20 DJs and MCs performed under Ireland’s first ever custom made 360-degree lighting rig. The line-up included international stars; The Magician of famed the Lyyke
Li “I Follow Rivers” remix , UK turnatable star DJ Yoda performing his “Stranger Things” AV Show, and British house duo Tough Love.
Elsewhere at EP, The xx, A Tribe Called Quest, Duran Duran, London Grammar, Father John Misty, Elbow, Chaka Khan, Run The Jewels, The Divine Comedy, Soulé and HMLTD were among the acts who impressed the Hot Press boys and girls.
The good folks at Heineken have plenty more in store for 2018, with plans that will see Live Your Music connecting with music fans far beyond the summer months. Bring it on.