Jägermeister have revitalised themselves with a new look this winter, giving their iconic bottle a new design. The brand’s key symbols remain the same, such as the angular shape of the bottle, the stag’s head and Otto von Riesenthal’s hunting motto, but Jägermeister’s long and established history has also been woven into the new design through the image on the face of the bottle. The design also reflects the quality of the drink itself. Jagermeister is famed for using 56 natural ingredients, which are aged in oak barrels, helping to set it apart from its cheaper competitors.
This is only the fifth time in its 80-year-plus history that Jägermeister has changed its image. The new bottle design combines tradition with brand quality. The instantly recognisable bottles, including the 2cl, will have a new look all over the world. While the design of the bottle is new, the unique and distinctive Jägermeister taste remains unchanged.