PICK­ING UP THE TA B

Dublin-based com­pany De­liv­ery Tab are gen­tly rev­o­lu­tion­is­ing the way food and drink de­liv­ery ser­vices work in Ire­land. Their unique, fast-speed ser­vice means that cus­tomers can get ev­ery­thing from high-end restau­rant food to bar-made cock­tails de­liv­ered s

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As you will al­ready have gleaned from our pages – and pages! – packed with rec­om­men­da­tions re­gard­ing su­perb Ir­ish restau­rants of ev­ery va­ri­ety, the culi­nary sec­tor in this coun­try is rock­ing! Now, as more and more fan­tas­tic eater­ies make their mark, the opportunit­ies to en­joy the sump­tu­ous foods on of­fer have been hugely ex­panded. A brand-new, high-speed de­liv­ery ser­vice, founded in Dublin, has de­vel­oped even bet­ter ways of bring­ing all man­ner of cui­sine straight to your door, in the process re-de ning the term ‘take­away’.

De­liv­ery Tab was set up by Ge­orge Beeby back in 2015. The rst busi­ness of its kind in Ire­land, it be­gan with the sim­ple premise of con­nect­ing cus­tomers with lo­cal mer­chants. By us­ing De­liv­ery Tab’s ser­vices, mer­chants could al­low their cus­tomer-base to pur­chase goods – and have them de­liv­ered to their door in less than an hour.

“I thought of the idea when I was in Los An­ge­les and saw that a lot of restau­rants, bars, cafes and ev­ery­thing – they were de­liv­er­ing all their stuff around the city very eas­ily,” Ge­orge tells us. “I wanted to bring this con­cept to Ire­land – the idea of con­nect­ing mer­chants with their cus­tomers re­ally ef­fec­tively. So we set out to cre­ate a ser­vice

that would al­low cus­tomers to get what they want, and to get it quickly.”

UP­DATED BY TEXT

The busi­ness also grew out the fact that Ge­orge is an avid foodie him­self. He’d no­ticed the amaz­ing va­ri­ety of fan­tas­tic places to eat that have emerged over the last few years.

“I was a big fan of the take­away back in the day,” he laughs, “but I think it’s been great to see the va­ri­ety that there is these days. So many dif­fer­ent types of cuisines – all done to a high qual­ity – as op­posed to be­ing stuck with your run-of-the-mill thing.”

Ge­orge de­cided that, to go with the higher qual­ity food, Ire­land needed for a higher qual­ity de­liv­ery ser­vice. De­liv­ery Tab may have had a hum­ble be­gin­ning, start­ing in Ge­orge’s base­ment, with just him­self and his lap­top. But it has since grown very im­pres­sively.

“I de­liv­ered all the orders my­self in the be­gin­ning,” he smiles. “That was back when we had just a few part­ners, a few in­de­pen­dent restau­rants. I’d be part­ner­ing with a pizza place in Sandy­ford and get­ting a What­sApp when they were ready for me to de­liver!”

Right from the out­set, Ge­orge set him­self the goal of mak­ing sure that all de­liv­er­ies are done in less than an hour, cre­at­ing De­liv­ery

Tab’s ADM (Ac­cel­er­ated De­liv­ery Model).

“When we started, all you could get de­liv­ered in Ire­land were your piz­zas, your Chi­nese, your sh and chips,” Ge­orge says. “There wasn’t much va­ri­ety. So we saw the op­por­tu­nity to of­fer our ser­vices to restau­rants and other busi­nesses. It didn’t mat­ter what the food was – we sim­ply said, ‘De­liv­ery in un­der an hour’.”

Driv­ers are as­signed to speci c ar­eas. Im­me­di­ately the or­der is placed, De­liv­ery Tab get a mes­sage and ar­rive to the restau­rant in 20 min­utes (or in line with agreed pre-or­der guide­lines). Driv­ers have in­su­lated de­liv­ery bags and other nec­es­sary equip­ment. The cus­tomer is up­dated by text, and can view ex­actly where the driver is on a map that is sup­plied. And they have kept that ‘un­der an hour’ prom­ise...

ICE AND SHAKE

De­liv­ery Tab re­ceived a mas­sive boost when they part­nered with Just Eat in 2016 and took over their on-de­mand de­liv­ery ser­vice.

“I saw that they had an on­line menu plat­form,” he re­calls. “So I con­tacted them and said, ‘I have a pool of driv­ers here. Why not part­ner up?’ So over the past three years, we’ve built up a re­ally good re­la­tion­ship with them, de­liv­er­ing their food ser­vices. So it’s gone from be­ing maybe ve restau­rants and ve de­liv­ery driv­ers in Dublin city cen­tre, to us be­ing ac­tive in the whole of Dublin, as well as to Lim­er­ick, Cork, Gal­way.”

De­liv­ery Tab has now turned into a na­tion­wide op­er­a­tion. They cur­rently have up to 400 con­trac­tors, as well as 10 peo­ple work­ing in their city cen­tre of ce. Their lat­est in­no­va­tion sees them part­ner­ing with Dublin’s Bar Rua to de­liver cock­tails from the bar straight to your door (yes, you read that right!).

“We’ve got the cock­tail app on the site,” Ge­orge says. “You can go onto our app, go onto the web­site, go to the prod­ucts page and then you have a list of cock­tails that Bar Rua do. Once you or­der, the cock­tails are made in a jar at the bar. Then one of our driv­ers takes that and de­liv­ers it. They’ll even add the ice and shake the cock­tail for the cus­tomer at their door! It’s a great ser­vice, and the re­sponse has been bril­liant.”

As they con­tinue to ex­pand, Ge­orge stresses that De­liv­ery Tab is al­ways look­ing for more restau­rants and busi­nesses to part­ner up with.

“We have the man­power out on the roads at the minute,” he says. “So we’d wel­come part­ner­ing with new busi­nesses. We also want to ex­pand and fo­cus on cor­po­rate orders and busi­ness-to-busi­ness stuff. The most im­por­tant thing is that peo­ple can to­tally rely on us. It’s a very good op­er­a­tion!”

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