Clean up
Ireland has its own answer to Goop, thanks to new online site, The Clean Beauty
Edit (thecleanbeautyedit.com), with all natural, sustainable and cruelty-free skincare and make-up, and exclusive cult hero clean beauty brands like Olio E Osso, Evolve Organic Beauty, PRTTY Peaushun and more. “I wanted to spread the word about toxin-free and sustainable beauty,” says founder Dawn Mayne. “The new generation of natural cosmetics and skincare products are much more effective, pleasant to use and coming from independent beauty brands that have strong ethics and impressive sustainability practices. It’s so important that we all start becoming more mindful about what and how much we are consuming, and how it is affecting our world.”