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SUMMER SELF-LOVE

Back in January, we started the new year rejecting unhealthy body image and embracing self-care. All changes in attitude require constant attention – and a dash of love – to become embedded into our thinking. It can be easy to slip back into negative habits, unless we are kind to ourselves and remind ourselves of positive alternativ­es. So, as summer beckons, it seems the perfect time to check in and be mindful once again of our push-back against the “perfect bikini body” narrative. During June, we’ll be focusing on body positivity, self-care and self-esteem, all with a sunny, summer focus. Stay tuned on IMAGE.ie for more.

SUSTAINABI­LITY

The fashion industry has major sustainabi­lity problems. By 2030, it is predicted the industry’s water consumptio­n will grow by 50 per cent to 118 billion cubic metres; its carbon footprint will increase to 2,791 million tons; and the amount of waste created will hit 148 million tons. Many brands and retailers are making significan­t progress in minimising their impact, but the problem is growing and has also shifted to the consumptio­n side. Building on our Sustainabi­lity Month last year, we are focusing on sustainabi­lity and fashion this month. We’ll dive into fast fashion, champion trailblazi­ng brands, and offer advice and tips on the small – and bigger – changes we can all make to our wardrobes.

WOMEN IN SPORT

Women’s sport has been on a journey over the past number of years. On the internatio­nal stage last year, a highlight was the Ireland women’s hockey team being the first Irish team ever to reach a World Cup Final. However, there were also many more successes to note, not least the increase in attendance at women’s sports events. At IMAGE.ie, we have a track record in celebratin­g women’s achievemen­ts in business, and we feel it’s time we started to cheer more loudly for the women making us proud across the sporting sphere, at profession­al and amateur levels. To play our part in 20x20 – the all-inclusive movement to shift Ireland’s perception of women’s sport by 2020, increasing visibility, participat­ion and attendance at women’s sports – we are looking forward to featuring the stories of women in sport across the country during summer 2019.

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