SHELLY CORKERY is fashion director at Brown Thomas and founder of CREATE, a platform for emerging and establishe­d Irish designers that returns for its ninth year.


Brown Thomas fashion director and founder of CREATE Shelly Corkery

When I was 17, I moved to Paris for a year. I lived in the 6th arrondisse­ment, and the city really opened my eyes to the glamour and wonder of fashion – I felt I was living the dream. As a teenager growing up in Ireland, I bought every issue of Vogue and scoured each page, absorbing every item and idea within those pages. I knew then that fashion would be my future.

MY STYLE IS CONTEMPORA­RY WITH A TWIST. I love the fast pace of fashion and enjoy embracing new trends, but I always try to maintain my own personal stamp, while injecting a level of sophistica­tion. It’s so important to balance catwalk trends with your own individual interpreta­tion. Lainey Keogh knits and Lucy Nagle cashmere are two of my favourite brands. I also adore Helen Cody for her exquisite couture pieces – she creates the dresses dreams are made of.

I LOVE HOW CLOTHES CAN EVOKE MEMORIES, and offer such a strong reflection of an individual’s personalit­y. The fashion industry matters so much to our economy and personal wellbeing. It’s also a creative, enterprisi­ng, multifacet­ed industry that has the potential to initiate significan­t change. SUSTAINABI­LITY IS SO IMPORTANT TO THE FUTURE OF

THE FASHION INDUSTRY. We all need to take greater responsibi­lity. Brown Thomas is talking to all of its brands right now about their manufactur­ing processes. Nine years ago, when I first started CREATE, the Irish fashion industry was suffering. Businesses were closing and something had to be done to help. We began searching for up-and-coming talent along with existing designers and constructe­d a platform for them to showcase and retail their collection­s in Brown Thomas. THIS YEAR’S CREATE OFFERS

MORE DIVERSITY AND NEWNESS THAN EVER. We did an enormous reach out to new talent, and there are some very exciting designers involved, including Katie Ann McGuigan and NCAD Brown Thomas Designer to Watch runner-up Colin Burke. This year offers a magnificen­t knitwear collection and an even larger selection of milliners. Luxury leather designer Úna Burke returns with an amazing collection; there will be so much talent on show.

 ??  ?? CREATE at Brown Thomas begins on July 2 and runs for six weeks.
CREATE at Brown Thomas begins on July 2 and runs for six weeks.

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