Label to love
Belfast-born Riona Treacy will show her namesake brand at LFW this month for the first time.
The women I design for have a strong sense of self. Having worked as a bespoke womenswear designer for five years before launching my label, I learned how women want to dress their bodies. I use my own body measurements in sample fittings (I a will realistic am fit 5’5” and gauge and look curvy), on of a how real which the woman’s garment gives me figure, rather than on a mannequin or model. I try to make pieces that are versatile. Living in London, I am always thinking of busy city women, commuting to the office in their flats and then adding heels for an evening event, so I like to design garments that can be worn either way. My favourite piece from the current collection is a navy long-sleeved panelled jumpsuit. It’s really chic yet comfortable and looks great with trainers or heels. I know all the women who make my garments by name. I love building a working relationship with my manufacturers. I especially love when the seamstresses get excited about a new design. They are very much part of the process. We consider the brand a as off-cuts slow little fashion as or possible, re-purpose brand. so We recycle them, try and to all waste we fabric don’t use plastic in our packaging. Our T-shirts are organic cotton and are printed using fully renewable energy sources. We also manufacture everything in the UK to reduce our carbon footprint. If I was to define the Riona Treacy brand, I would say clean lines, grown-up tailoring and feminine silhouettes.