THE NEW NORMAL

That innocuous little word, “normal”, lies at the heart of unlocking the challenge of low libido. If we can spend a little less time silently worrying about whether or not we’re having enough sex and more time normalising discussion about it, removing any stigma, shame or embarrassment, it could lead to a much better time all around. “We’ve got to start with fostering the conversation and letting women and society understand that this is an issue worth talking about and not something that we should be embarrassed or ashamed of, because all that does is make the situation worse than it already is,” says Lyndsey. “If we can speak about sexual health with the same level of competence and approachability as how we talk about our health normally, then we can move light years ahead of where we are right now.”

“When you’re

not finding something fun or pleasurable, it makes sense that you’re not exactly going to be racing to do it.”