CURL. STYLE. RINSE. REPEAT.

Owner of Silke Hair and Beauty Emma Robertson on why taking risks is sometimes the key to success

TELL US WHAT SILKE HAIR AND BEAUTY OFFERS.

Silke Hair and Beauty offers mini microbead extensions, keratin bond flat tip extensions and we are excited to announce the new Silke tape hair extensions range this month. In the salon we also offer all hair services such as colour, cut, blowdry, 12-week blowdry and treatments such as Olaplex and smart bond. We also have a full range of beauty in the salon too. We stock a Silke range of clip-in human hair extensions and ponytails, as well as our brilliant Silke hair curler and straightener.

WHAT MOTIVATES YOU TO STAY ON TOP OF YOUR GAME?

I love what I do. But I keep an eye on the competition, and that motivates me to strive for more. When clients are happy leaving the salon, that always helps with motivation.

HOW DO YOU MAKE YOUR PRODUCTS STAND OUT IN AN INDUSTRY AS POPULAR AS HAIRCARE?

The one thing I have always looked for in all my hair extensions is quality. It took a year-and-a-half to source the right product. I am lucky to have repeat business. I have always put the clients’ hair needs first, and advise them honestly.

WHO IS ON YOUR WISH LIST TO STYLE?

Rosie Connolly, Cheryl, Doireann Garrihy and Holly Willoughby, and I am sure there are plenty more!

WHAT ARE THE MAIN OBSTACLES YOU HAVE FACED IN BUSINESS?

Taking risks is stressful at times, but it has to be done so that your business can grow.

Money is always going to be an obstacle, I have bills to pay, stock orders to keep up to date, and most importantly, staff to pay.

WHAT DO YOU WANT WOMEN TO FEEL AFTER THEY'VE LEFT YOUR SALON?

I want women to feel good about themselves. I hope they have also had a bit of down time from the outside world when they are here.

WHAT ADVICE WOULD YOU GIVE TO OTHER WOMEN STARTING A BUSINESS?

Take risks and persevere, even when you feel like packing it all in.

WHAT IS YOUR PROUDEST MOMENT SO FAR IN BUSINESS?

When I opened the doors to my salon back in May 2018. I never thought in a million years I'd have my own successful hair and beauty salon. My biggest achievement to date is winning Hair Extensionist of the Year at the

Irish Hair and Beauty Awards this year.

WHAT OTHER VENTURES HAVE YOU GOT PLANNED FOR SILKE IN THE FUTURE?

A Silke training academy will launch in the new year.