The Power of Passion
Platinum hair salon owner Onagh O'Driscoll on success in a competitive industry
WHAT DOES THE PLATINUM BRAND STAND FOR?
Platinum’s mission is to provide affordable luxury, we aim to keep costs to a minimum without compensating on quality. Many people make the mistake of thinking we cater solely to extensions, but Platinum operates all hairdressing services, a booming wholesale business, advanced training academy, and an extensive retail outlet.
WHAT MOTIVATES YOU?
My passion for success and my team motivate me to up my game every day. The most rewarding part of Platinum is seeing the brand evolve and expand over seven years. Everyone employed is part of the Platinum family and have contributed to the success of the brand.
HOW DO PLATINUM PRODUCTS HAVE AN EDGE OVER COMPETITORS?
We work with our client base to improve our existing lines and to create new product ranges based on our customers’ requirements. We are constantly changing and evolving to meet our clients’ needs. Keeping up with top trends and key ingredients are essential for success in this industry. Every release is the result of extensive market research including months of thorough trialling and testing.
WHO IS ON YOUR WISH LIST TO STYLE?
I’ll reach for the stars and say my ultimate icon, Celine Dion, as I was brought up listening to her power ballads. What a dream it would be to style Celine when she plays Dublin in September. Platinum have their tickets sorted for the tour!
WHAT ARE THE MAIN OBSTACLES YOU HAVE FACED RUNNING YOUR OWN BUSINESS?
There’s nothing easy about business! As my Dad always says, ‘If it was easy everyone would be doing it.’ The hair industry is incredibly competitive. When Platinum first started, we had three staff. There was no salon or training academy and it was tough growing the business on a shoestring budget. Thankfully seven years on, we now supply to over 450 salons in Ireland and the UK, we have a specialised academy and three successful salons in Dublin, Galway and Cork.
WHAT CAN ONE EXPECT FROM A VISIT TO A PLATINUM HAIR SALON?
We want everyone to enjoy an incredible experience at our salons. Going to the salon should be a chance to escape from the stress of our everyday lives and emerge as an improved version of ourselves.
WHAT ADVICE WOULD YOU GIVE TO OTHER WOMEN STARTING A BUSINESS?
Believe in yourself. Have patience with your progression. A loyal support system and hand-picked team are essential to encourage and grow your vision.
WHAT OTHER PRODUCTS HAVE YOU GOT PLANNED FOR THE FUTURE?
‘ Platinum Power’ pushes luxury to the next level with 24-inch dazzling double drawn strands. These flat-tip Italian tresses are superior quality hair. ‘Platinum Pro’ is our caring creation suitable for every hair type, from fine to full. Platinum is proud to introduce our iconic A/W releases set to take centre stage.