BEAUTY SPOT

Everything you need to look glam and gorgeous

Curious about how make-up is made, from conception to creation? YouTube documentarian Shane Dawson and beauty YouTuber and cosmetics creator Jeffree Star have created a video series where they collaborate on a make-up collection. Social media stars with millions of fans, but without any real business acumen have had to get smart quick – a few years ago, as Star reveals in the series, beauty YouTuber NikkieTutorials collaborated with a brand on a collection where she accepted a flat fee of $50,000. The brand went on to sell over $10 millionworth of her products, meaning she made 0.005%. The series is a fascinating insight into the social media beauty world, lifting the curtain on the beauty industry, and revealing what it’s like to be a young star who has to learn on the job. There are more episodes to come, but the Jeffree Star x Shane Dawson Conspiracy collection was released last month and sold 1.1 million palettes.