For the Luxury Lover...
Created by renowned spa consultant Peigín Crowley, GROUND Wellbeing is a collection of aromatherapy products made from hand-crafted, therapeutic grade botanicals that offer truly Irish rituals for selfcare. GROUND Wellbeing was born in 2020, when circumstance gave us time to focus on our wellbeing and the desire to strike a home, work, life balance. This is the perfect gift for the luxury lover in your life. With a history of creating award-winning experiences at five-star properties including Adare Manor, Cliff House Hotel and The Merrion, Peigín has received industry acclaim for crafting moments and products that delight the senses and centre the soul. Peigín knew lockdown was the time to "bring wellness home" and so GROUND Wellbeing started at the kitchen table, with Peigín blending essential oils to help ground (Talamh), sleep (Codladh), uplift (Beo) and comfort (Cúram).
The brand was signed up by Brown Thomas (Selfridges) in late 2020 who were so impressed by the sustainable ethos of the brand that they became its first exclusive retail partner, enjoying sell out success at launch stage.
And never one to rest on her laurels, while creating GROUND Peigín also offered online workshops focused on wellness for children, how to manage burnout, breathwork and gut health. GROUND is all about getting in touch with our bodies and tuning in to the point where we hear it whisper before it needs to shout. Speaking about the collection, Peigín says: “I wanted to create a brand that focuses on rebuilding our ‘at home’ relationship, that helps bring us back to ourselves, and reminds us of what really matters, especially during these unsettling times.”
TREATMENT RITUALS
As the country re-opened in May 2021, GROUND had partnered with some of Ireland's most beautiful hotels and golf resorts including The KClub, Mount Juliet Estate, The Europe, The Dunloe, Old Head of Kinsale, and Fota Island to deliver wellness retreats and rituals designed to ground and soothe. Where time in nature is the greatest healer, these properties boast ancient woodlands and immersive countryside to restore and unwind in, blending in the power of touch through purposeful massage treatments.
Having recently launched the first menopause massage treatment called The Balancing Ritual in Ireland at Hayfield Manor, Cork, GROUND is paving the way to true selfcare, building a firm foundation in people’s hearts and minds as well-being becomes front and centre to building sustainable lives.
Going global is next on the horizon with the recent launch in the very beautiful ASAYA wellness at The Rosewood, in Hong Kong, followed by The Rosewood, in Madrid. With new launches in the UK in late December.
GIFTING SELFCARE: PURPOSEFUL GENEROSITY
As Christmas approaches, GROUND will be offering novice festive boxes titled The Hug, for those whom we have missed, The Scholar for those studying, The Bearded Man, The Sleep Ritual & The Change for menopause and best-seller: The Peat Ritual – using 100% organic natural peat to restore balance in the body with incredible benefits from the phytonutrients of decayed plant matter over thousands of years, the likes of which has preserved bog bodies to near perfect condition. Follow on @ground_wellbeing Website www.groundwellbeing.com