Irish Daily Mail - YOU - - PET PROJECT -

The dog­gie stars of the in­ter­net com­mand more than €800,000 a year. There’s no ‘for­mula’, but the most suc­cess­ful tend to… l Be cute and quirky rather than per­fect-look­ing – a wonky eye or a lolling tongue are proven to be pop­u­lar. l Em­pha­sise their unique­ness. So if your pooch likes to de­stroy card­board boxes, show it off. l Post reg­u­larly. Own­ers also comment and like pic­tures on other dog ac­counts, and use hash­tags to get more fol­low­ers. l Chase fol­low­ers. More fol­low­ers = more money. The Dog Agency only works with pets who have from 50,000 to 1 mil­lion fol­low­ers and con­nects them to brands such as Google and Dyson, who pay over €11,000 per post.

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