WHO WANTS A FOUR-LEGGED MILLIONAIRE?
The doggie stars of the internet command more than €800,000 a year. There’s no ‘formula’, but the most successful tend to… l Be cute and quirky rather than perfect-looking – a wonky eye or a lolling tongue are proven to be popular. l Emphasise their uniqueness. So if your pooch likes to destroy cardboard boxes, show it off. l Post regularly. Owners also comment and like pictures on other dog accounts, and use hashtags to get more followers. l Chase followers. More followers = more money. The Dog Agency only works with pets who have from 50,000 to 1 million followers and connects them to brands such as Google and Dyson, who pay over €11,000 per post.