Get the make-up doodle bug
WHAT
Just in time for a back-to-school mood, beauty brands are channelling that old pencil case feeling with a raft of new products, inspired by everything from felttip pens to wax crayons. Addictively clickable, compact and easy-to-scribble sticks will help keep those Sunday-night blues at bay. WHEN
We first noticed this trend last year when Clarins launched its pop-up clickable multi-nib 4-Colour Pen, which is reminiscent of a child’s multicoloured ballpoint doodler. With its three eye pencils and one lip liner all housed within one handy pen to keep your make-up bag streamlined (and fun), it was a sellout success. So much so, the brand has issued another version, out now. WHY
With multipurpose products trending and consumers keen to lighten their load, it’s no surprise that when Crayola approached Asos to create an easy-to-use make-up collection, the resulting products have been in high demand. Multi-use, yes – fun, ditto. But Asos also hopes that ‘the nostalgia of using a crayon will embolden people to colour outside the lines – the way they did when they were young’.