Great or­ganic make-up? Who knew!

Irish Daily Mail - YOU - - BEAUTY KNOW HOW -

If you were think­ing of launch­ing a beauty brand, or­ganic skin­care wouldn’t be a bad move. The global skin­care mar­ket is es­ti­mated to be worth about €116 bil­lion by 2021 and, of this, about 30 per cent will be spent on nat­u­ral prod­ucts, a niche that’s grow­ing by 10 per cent per an­num. How­ever, while or­ganic skin­care has been gain­ing ground and rep­u­ta­tion, or­ganic make-up has lagged be­hind a bit – in truth, the tex­tures have left a lot to be de­sired. Well, not any more. Ear­lier this year Dr Hauschka re­launched its of­fer­ing and now The Or­ganic Phar­macy has, too, hop­ing to up its cos­metic ante. The brand’s founder Margo Mar­rone has spent two years re­for­mu­lat­ing and repack­ag­ing the range, work­ing hard to make ev­ery­thing as en­vi­ron­men­tally friendly and sus­tain­able as pos­si­ble, with lip­glosses and even mas­caras com­ing in sleek glass tubes, while pow­ders are housed in card­board com­pacts slipped into en­velopes (all the pa­per, by the way, is made from hemp, bam­boo and bagasse). Mar­rone says: ‘I wanted to try to com­pete with the gold stan­dard, but in an or­ganic for­mula. I didn’t want some­one to use the prod­ucts [feel dis­ap­pointed] and say, “Yes, well…it is or­ganic” – and it’s been a chal­lenge.’ The big­gest is­sue is colour; or­ganic of­fer­ings, ex­plains Mar­rone, ‘can’t pro­vide the wide shade choice of non-or­ganic brands. Un­til re­cently, there re­ally wasn’t a pink or red that you could get from na­ture – not one that would be sta­ble – but we have man­aged to do it from plant pig­ments.’ The re­sult is a sim­ple col­lec­tion built around the ba­sic prod­ucts most women use daily and, while the colour spec­trum may not be vast – the Vo­lu­mis­ing Balm Gloss (1, €30) comes in red (pic­tured), pink, co­ral and clear sparkle; the Sheer Glow Liq­uid Blush (€28) in three shades – the tex­tures are re­ally im­pres­sive. Mar­rone’s per­sonal favourite is the Skin Per­fect­ing High­lighter (2, €28) – ‘It’s so dreamy, even my 20-year-old daugh­ter wants some’. Mean­while the Hy­drat­ing Bronzer (3, €54) can hold its own and the Hy­drat­ing Foun­da­tion (4, €59), which comes in four shades, is truly top notch. ‘While we can’t of­fer the vast choices of brands such as Fenty Beauty – it’s just not pos­si­ble,’ says Mar­rone, ‘we’ve in­stead con­cen­trated on the shades that are most pop­u­lar with our cus­tomers.’ So, if you can find one that suits you, this is good – and feel-good – stuff. Visit the­o­r­gan­icphar­





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