THE FASHION BOX: STITCH FIX

Launched in San Francisco by Katrina Lake, Stitch Fix is a subscription-free personal styling service where you complete a short survey, allowing your stylist to pick out five ‘curated’ items based on your size, style and budget. You keep what you love and return the rest, although if you end up buying all five items, you’ll save 25 per cent on your entire order. Based in the US (sales for 2016/2017 were $730 million; around €640 million), Stitch Fix is due to launch in Europe later this year. very excited to see how things will go.’

Time-pressed, style-conscious people on a budget: the average price point is around €45 per item.

This isn’t just for women: Stitch Fix offers the same service for men and children, too. Tweens are particularly likely to be impressed by the grown-up nature of a box of goodies arriving for them through the post.