DIY DYE? IT’S SIMPLE…
Josh Wood’s home haircolour kits are all about democratising dye – simple to use, supported with easy-toaccess advice. As he points out, ‘Seventy per cent of all hair colour in the world is done at home. Whether you’re spending €400 or €4, it’s all about the same emotion: when you cover greys you almost feel whole again.’ So if you’re going to do it, do it right. Here are Josh’s golden rules about using kits.
If in doubt about your colour always go a shade lighter than you think – otherwise, that’s where the mistakes start. People who use home hair colour often say the results are too dense, but that’s because it’s hard for them to relate to how the shade on the pack will look. If you go too dark you have to strip it – and you’re definitely not doing that at home. If you go too light it’s easier to deal with.
A lot of people believe home colour damages and dries their hair. But that’s usually because they choose a colour that is too dark, the regrowth is really noticeable, so next time, instead of doing just the roots, they do the ends, too. You need to do just the roots – every time.
Just because you’ve invested in the box of colour don’t think you’ve got to do your whole head. You can just do the bits where you can see grey – the hairline and the parting.
People think the more colour they put on, the longer it will last, but every box of dye has been measured to be enough for even the thickest hair. One box is enough; excess just washes off.
Look for a colour kit that is ammonia-free as this is gentler on the hair. My products are free from ammonia and PPD (a chemical in dyes that can cause irritation).
Root touch-ups and semipermanent colours (see above and right) are a great option right now. Don’t think you have to commit to a permanent colour.
What’s missing in shops is colour consultation. At Josh Wood we find being online an easier to way to get the perfect shade. We also do video consultations and live chats at joshwoodcolour.com.
Remember that most home colour experiences go happily. There are fewer disasters than you might think.