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FURNITURE STORE IKEA

1 IKEA was founded in 1943. Rank the following milestones in order of how soon it was before they occurred:

A. The first flatpack product. B. The first Irish store. C. The first Ikea restaurant.

2 WHICH one of these things has Ikea NOT achieved?

A. More than a billion visits last year. B. More copies of the Ikea catalogue printed every year than the Bible. C. It consumes about 1 per cent of all the world’s wood and cotton. D. Half of all children in Europe are conceived on an Ikea bed.

3 TRUE or false? British designer Tom Dixon was blocked from producing an Ikea coffin.

4 MATCH the Ikea fact to the correct country:

1. Customers nap in the store. 2. Customers buy Ikea vases as tumblers. 3. Customers dressed up as Ikea products to win prizes. 4. Thousands turned up to play hide-and-seek in an Ikea store. Cool: An IKEA bookcase and (right) the store’s blue bag

A. Malaysia B. China C. Netherlands D. United States

5 TRUE or false? Customers value a piece of furniture less if it is flat-pack.

6 MATCH the Ikea product to the relevant figure:

1. The Ikea meatball 2. The Billy bookcase 3. The Ikea pencil A. 12 million annually consumed in Britain. B. More than 4.5 million consumed worldwide every year. C. 1 billion consumed annually worldwide.