65% against how websites use our data
Facebook A MAJORITY of people believe it is wrong for firms to use personal data in targeted advertising.
Nearly 65% disagreed with how companies handle their information.
Only 16% were comfortable with their personal data being used by Facebook and Google, the survey from ireach found.
Nearly half of respondents were unfamiliar with Facebook’s use of categories, which are created based on user data.
Among people aged 55 and over, 75% disagreed with how their personal data was being used for targeted advertising.
More than half also wanted greater restrictions on how companies were allowed to use their information.